Personal Log – 003

It’s week three and I’ve found the Holy Grail!!!

At least it feels like it.  I’m going to get really specific this next 30 days and get deep into my subject matter.

And the crazy thing that I’m going to be doing is publishing posts daily for the next 30 days.  Insane, right!

For a site that talks about outsourcing, I’m going to be doing a lot of in-sourcing and hard-labor.  But that’s the true secret to living the outsourced life… Its something no one wants to talk about.

I’ll let you know the dirty little secret about the outsource life…

It takes a lot of hard work on the front end.  It take’s stamina and dedication to your craft and honing your skill set.

More than all of that though, it takes a system and a mindset shift.  The struggles that we face today are always the creation of our past paradigms.  Our thinking is the cause of our success and failures.

How do we change our thinking though??? I can’t think myself skinny (or muscular in my case), can I?

No, thinking is only the beginning.  Hard work and dedication is the other part of the equation.  It’s the 80% in the 80/20. Though the 20% is just as important if not more.  Without shaping our thoughts properly, we’ll get lost in doing the wrong things and wasting our precious time.

I’m here to help.  Don’t stress out and worry.  I’ve been the basket-case that wants to pull my hair out after failing to execute time and time again.

I’ve also wasted months and years doing the wrong things and gotten angry and frustrated about my lack of success.  There is hope though.  There is a better way.  Learn from the mistakes of others and keep challenging yourself to grow.

That’s my ra-ra speech for the day.

Back to publishing every single day. 

I did discover a very useful guide on content creation (remember, I need help with execution).

Here’s a brief summary of the guide contents (or you can read the whole article yourself).

Figure out what you want to publish and why.

  • If its boring and you’re not passionate about it, for-get-a-bout-tit (now I’m Italian)
  • Why do you want to have a blog?  Be honest about how much money you want to make and why.
    • Your goals really do matter and making money is the means to and end.
    • Don’t be ashamed of wanting to make money or lots of it, I’m not.
  • Figure out how you’re going to monetize your site.  Pick only ONE strategy (for now).
    • There might be many different ways for you to make money online, but if you try to do too many things, you’re never going to succeed.  Make one strategy work before trying another.
  • Validate that your product/channel will work by getting 3 sales before using it to monetize.

Content Creation

  • Use the 1-in-1-out strategy
    • If you’re like me, you read a lot.  I mean a LOT.  But do you retain half of the junk that you consume?  And each time you get a useful nugget, does it really go to good use?
    • This strategy is simply to take only one piece of content that you consume and turn it into a single article / post.
    • When you read 3-4 articles a day, consume 1-2 Blinkist summaries, and digest another YouTube or two; there’s a lot of content that you could teach others.  Stop hoarding your knowledge and share it with the world.
    • This slows down your consumption of information and helps you make it more usable, too.  When you have to summarize and create articles out of this content, you actually learn it better and you also have a reference guide to go back to in your own words.  It’s a 4xWIN because you also help the original content creator plus your audience.  And I’m all about winning — cue Charlie Sheen.
    • Have at least a 30 day content plan.  Make sure you have a list of articles and URLs that you can use to generate articles so you don’t have to go looking for content each day.
  • Have an Evergreen Structure
    • Create a template for your posts to make writing easy and consistent.
    • I’ve been working on creating an Action Plan type of post format which states a problem and how to solve it.  It’s how my mind works when I look up articles; and I like to find solutions.  I’m working on fine tuning my template to maximize my effectiveness in both post creation time and usefulness for my audience.  (I’m always looking for feedback, so please leave me comments.)
    • Each person’s will be different depending on your topic, but the article covers some SEO tips including proper tagging, an image above the fold with a quote or other signature detail that is consistently on each post, and using your keywords within the article.  Check out Yoast SEO plugin if you’re using WordPress for a handy way to be SEO ready.
  • Email Collection strategies
    • Be sure to collect e-mails and your copy writing can be very minimal to make this work.  This article is coming from SumoMe.com, so of course, they’re offering their tool set of Welcome Mat, List Builder and Scroll Box.  There’s tons that you can do with these tools for free and I use them myself, so definitely check out how to use these tools more on their site.
  • Promotion
    • After you finish creating your content, you should focus just as much time on promotion.  Content is worthless if no one can find it.  (AMO TIP: Once you create a system, you can outsource this piece.)
    • Create your checklist of places to submit this content to like StumbleUpon, HackerNews or other sites that fit your domain.
    • Think about scheduling out Tweets, Instagram updates, Snapchats, and Facebook updates using a tool like HootSuite.
    • Don’t forget to e-mail your post to one person you know and let them know you were thinking about them.  A personal touch goes a long way.
    • Once when you have system set, it should take you no more than 15 minutes to execute on your promotion plan.

Publish Every Day

  • I’m working on turning this into a habit, but who knows what tomorrow will bring.  My goal it to create 5 posts each Monday evening and schedule them out for the week Monday-Friday.  Then on Saturday / Sunday, I’ll spend some time generating 2-3 posts to fill in the gaps.
  • The advice the article gives though is to set a rigid schedule that is planned out and allows you to work on your posts every day at the same time.  To block out your schedule.  It’s a great strategy and one that I highly encourage…
    • It just doesn’t work well for me.  I work best in concentrated bursts, so while Pomodoro might be a great strategy for many people, I prefer the 90 minute power session with a 30 minute break afterwards.  I do two of these power sessions each Monday night and I normally get more done over those 3 hours then I do the rest of the week.
    • Whatever your strategy, do what works best for you.
  • Execute like a champ.  Don’t stop publishing and executing every single day.

That’s the gist of the post.  It was a great piece and truly the only strategy I feel that I’ll need to create a successful blog.  Maybe you’ll be using this strategy too to create an amazing blog.

Remember this was a high level recap of the mega-post they had on SumoMe.  If you’ve enjoyed it, I highly suggest reading the whole thing on their site.

You’ll learn a lot.

Believe me.

Finally, will you be my accountability partner? 

I’m planning on making this strategy work for at least the next 30 days and I’ll be reporting back on whether it worked for me or not.  If I start missing days, comment and tell me that you want more posts.  I’m working hard to make this site work for you.  Your opinion matters.

Cheers!
-Alex

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Author: Alex

Go Fanatic. Soccer Star. Jesus Freak.

2 thoughts on “Personal Log – 003”

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